Today’s outfit is inspired by Mori Girls and made with items that are in store now!
Perhaps in a backlash against the shiny, hyper-saturated, candy-coloured perfection of other Japanese street styles, Mori girl has emerged over the last 2-3 years – and it’s taking over Tokyo by storm. Mori means “forest” and it’s easy to see why this label was applied, because these girls do look as if they’ve worn a beautiful frilly outfit into the woods and have emerged a few years later having worn it nearly to shreds, just like Miss Havisham in Charles Dickens’ classic novel Great Expectations. (Click on any pictures to enlarge.)
Mori Girl is all about layering together aging lace, crochet, soft cottons, knits, leather and other nostalgic fabrics to create a sweet feminine look that’s a bit rough around the edges. Which is great news for the budget-conscious, because you can mix real Mori Girl brands like Wonder Rocket (browse Wonder Rocket here) together with any old thrift store finds – the gnarlier the better, some would say! In my visits, I’ve seen a lot of suede or leather boots, real fur, slouchy knits, ratty old scarves, antique jewellery and canvas or leather bags being used.
The colour palette seems to be heavily neutral, with small splashes of black, burgundy, and dusky pink.
But it’s more than just a fashion style for some. It’s part of a broader resurgence of home-made crafts and nostalgic activities like knitting, drawing, and photography with old-fashioned cameras. In some ways I think we’re seeing similar trends here, when I look at hipsters with their Holga cameras, listening to folk as they trudge around in a pair of worn out leather boots…
So what’s the verdict?
Mori Girl: Love it or hate it? Have you ever tried it?