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April 26, 2010

Mori Girls & Party Girls

Filed under: Electro/Rave Kei, Mori Girl — Imogen @ 4:19 pm

Hey kids! To celebrate unpacking the first Electric Alice shipment, I hit up Sydney’s centre of sleaze King’s Cross for some live music and drinks. (Some of my friends were playing their solo stuff – Rob Irish of Sooners and Ryan Nicolussi of Paper Moon – and they were both amazing, go have a listen!) I decided it was enough of an occasion for high heels, so I paired them with some polka-dotted socks, a Black Peace Now skirt and my already-overworn sweater from Monomania! It’s seriously the most comfortable, easy-to-wear garment I’ve ever had the pleasure of owning.

This morning I put together a Mori Girl coordinate with the small collection I managed to buy from Wonder Rocket. If you’re not familiar with Mori Girl (lit. Forest Girl) it’s high-time you check it out, because it’s taking over the streets of Harajuku in a big, big way! It’s all about layering together pretty lace dresses, soft knits, pearls and vintage boots in a ‘Miss Havisham goes for a Sunday stroll’ soft of manner. Basically, it captures the romance of bygone eras, but in a much more werable, deconstructed style. It reminds me a little bit of Sydney hipsters in their vintage cowboy boots and 60s dresses, but with much less irony and red lipstick. Brands like Wonder Rocket, SM2 and Franché Lippee are probably the most well-known, but because of the strong vintage element, second-hand stores like Grimoire are also very popular.

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  1. mori girl is such a pretty style, I adore those that can layer so well! :)

    [Reply]

    Comment by Julija — April 26, 2010 @ 7:34 pm

  2. I desperately want to wear mori girl. you need to teach me your ways imo <3

    [Reply]

    Comment by Maru — April 26, 2010 @ 11:45 pm

  3. babed

    [Reply]

    Comment by waaa~ — April 27, 2010 @ 1:16 am

  4. Haha, I think with Mori Girl it’s just a case of the more the merrier! You can’t go wrong! <3

    [Reply]

    Comment by Imogen — April 27, 2010 @ 12:30 pm

  5. My goodness, these co-ords are too cute!
    You guys have to start selling stuff soon > <

    [Reply]

    Comment by Jellee — April 28, 2010 @ 1:13 am

  6. Looks more Dolly-Kei than Mori but still so cute! I love it.

    [Reply]

    Imogen Reply:

    Ah, I’d be very interested to get some more insights on the differences between the two styles! I know that Dolly Style uses a lot more vintage, so I didn’t use any for this look, but I must still be missing something. Let me know what you would have done <3

    [Reply]

    Comment by Anonymous — April 28, 2010 @ 4:40 pm

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