Blog Store now open

September 29, 2010

We ❤ Electric Alice girls!

Filed under: Gothic, Lolita, Outfit Snap — Imogen @ 12:25 pm

What’s cuter than a 6% Doki Doki Milky Way Clip? TWO OF THEM! ❤

Alana sent us in this adorable picture of her cute blue and pink lolita coordinate, topped off by two pretty 6% Doki Doki Milky Way Clips. Incredibly, our supply of Milky Way Clips has sold out yet again, so if you’re still keen to get your hands on one (or three!) post a comment and we’ll start registering interest for the next shipment.

She’s also wearing a cute scattering of Mini Mini Ribbon Clips!

She also sent us some pictures of herself with the exquisitely elegant Shantell, who is wearing a range of black hair accessories, including the Big Plastic Ribbon Clip, Sparkly Sugar Clip and the ready-to-be-restocked-next-week Tulle & Jewels Clip!

What we love about these two coordinates is that they show how arranging a decora-style amount of hair accessories can look super sweet or super chic, depending on the colour and style of your coordinate. Both looks have been put together in a similar way but they couldn’t be more different! Aren’t they both stunningly beautiful? We think so!

And finally, here’s Alana with the talented seamstress extraordinaire, Manon! Manon is wearing the newly-restocked Shimmery Rhinestone Ribbon Necklace and the ever-popular Sparkly Sugar Clip in light pink. (I recently ordered one of Manon’s lolita dresses and have just found out that it will arrive on the weekend, so I’m excited to put it together in a coordinate and show it off on the blog! Stay tuned… ❤ )

Get the look!

All of these cute accessories are available online now:

September 7, 2010

Moru Girl?

Filed under: Moru Girl — Imogen @ 6:10 pm

Recently the Style Arena’s ‘Tokyo New Tribe’ section updated its style files with something it calls “Moru Girl“.  Although I find the name that’s been coined a little confusing. Moru (盛る) is a verb that can be used to mean: to serve something (like food), to fill up something, and to prescribe something… Now what kind of fashion is that!? The article explains the name choice as:

Filling up their hair… filling their heads with little accessories… filling up their clothes… filling up with bags or accessories… that’s what this new fashion category is doing, so regardless of the style, this trend is about filling up on something.

To me, this idea of picking a theme and overloading on it is very similar to the 1990s “decora” trend, but with a little more fashion-forward restraint. And it also doesn’t seem limited to the red/pink colour palette that dominated the decora trend. Instead, Moru Girl style looks to be the new name for that part-deco, part-electro, part-punk, part-fairy combination that you usually see from brands like 6% Doki Doki, Monomania, Banana Fish and Galaxxxy! I’ve been wondering for some time what to call it, though I can’t say I like the sound of Moru Girl or… Fill-up Girl (!?)… yikes.

What do you say we come up with a new name!! Any suggestions? I think something like Magpie Girl would be cute!

September 2, 2010

Join the kawaii experience!

Filed under: Electro/Rave Kei, Fairy Kei, New Product/s, Outfit Ideas — Imogen @ 1:16 pm

New babydoll dresses, mini frilly shorts and the signature Swirling Pannier skirt are in stock now! So you can re-create the gorgeous and vibrant looks from the incredible 6% Doki Doki “kawaii experience” going on right now. Check out this amazing photostory at Tokyo Fashion for some inspirational ideas!

And what’s more, I’ll be catching up with the 6% Doki Doki crew in person for their upcoming LA stop, at the Sweet Streets 2 event! So I’ll be sure to grab some great pictures and hopefully meet up with any of our California-based fans. Now if only I could figure out what to wear!! ;A;

These just in! From L-R, there’s the ‘Sweet Devil Babydoll Dress’, the ‘Swirling Pannier’ and the ‘Dreamy Pop! Mini Frill Shorts’. Adooooorable! I wanted to wear everything all at once, hence the coordinate below… ah, the beauty of fairy-kei. You can never wear too much cute!