I wanted to write a little description about the brand Milk, except I’ve been surprised how little information is out there! The brand was launched in April of 1970 and is directed by Mr Masao Ogawa – a delightful gentlemen who I’ve had the pleasure of meeting. (He’s been to Australia and apparently remembers that school children carried “cute little trunks to school” … can anyone give me some insights on this? Because I’ve never seen anything like that in Sydney!) But aside from those essentially rather mundane facts, I don’t know much about the brand’s history.
The Milk website describes their aesthetic as… Childish yet adult, girly, romantic, playful, pure, happy, lacey, frilly, casual, ladylike… but even with all those adjectives, it’s difficult to really picture the style without prior knowledge. I guess that’s because Milk is a brand that’s not afraid to present a broad spectrum of styles in one collection – unlike, say, Angelic Pretty, which essentially revolves around the same few pastel colours. (Which is not to say I’m not a huge fan of AP! But that’s for another time…)
But even though Milk’s style is difficult to define and impossible to predict, I still get excited about every new collection they release – and they release four every year. Their next collection will debut on May 12 and it will be my pleasure to announce what it includes.
But for the time being, let me know if you own any Milk items! Which pieces? I’d give almost anything for the signature heart bags… but see the tartan print with the black bows up at the top of this post? That’s actually a picture of my dress. My Most Valuable Player. I wear it so much I own two red ones and a pink one. Yep. And I’m not ashamed at all.
Oh hi! Didn’t see you there. Name’s Diesel. Diesel Doggie, if you please. Just getting ready for my walkies, with this nice bonnet I got from Baby the Stars Shine Bright. Hey… why are you looking at me like that? Look, don’t hate just because I can fit into Moitié clothes, okay? Sheesh.
Hey kids! To celebrate unpacking the first Electric Alice shipment, I hit up Sydney’s centre of sleaze King’s Cross for some live music and drinks. (Some of my friends were playing their solo stuff – Rob Irish of Sooners and Ryan Nicolussi of Paper Moon – and they were both amazing, go have a listen!) I decided it was enough of an occasion for high heels, so I paired them with some polka-dotted socks, a Black Peace Now skirt and my already-overworn sweater from Monomania! It’s seriously the most comfortable, easy-to-wear garment I’ve ever had the pleasure of owning.
This morning I put together a Mori Girl coordinate with the small collection I managed to buy from Wonder Rocket. If you’re not familiar with Mori Girl (lit. Forest Girl) it’s high-time you check it out, because it’s taking over the streets of Harajuku in a big, big way! It’s all about layering together pretty lace dresses, soft knits, pearls and vintage boots in a ‘Miss Havisham goes for a Sunday stroll’ soft of manner. Basically, it captures the romance of bygone eras, but in a much more werable, deconstructed style. It reminds me a little bit of Sydney hipsters in their vintage cowboy boots and 60s dresses, but with much less irony and red lipstick. Brands like Wonder Rocket, SM2 and Franché Lippee are probably the most well-known, but because of the strong vintage element, second-hand stores like Grimoire are also very popular.
Yesterday was an exciting milestone for Electric Alice! With five pairs of hands, we merrily unpacked four large boxes full of clothes and accessories from 6% Doki Doki, Swimmer, Wonder Rocket, Black Peace Now, Dangerous Nude and Care Bears – as well as a new dress form to demo outfit ideas. We are still expecting further shipments from Chocomint, Dangerous Nude… and of course, Metamorphose… but we may open the online store before these boxes arrive, so stay tuned! ^_^
But for the time being, I proudly present a cute fairy-kei coordinate and a punky gothic coordinate for your perusal. Please comment and let us know what you like and what you hate!
Hi guys! Sorry there haven’t been any posts in a while. I just arrived back in Sydney and I’m totally exhausted. Who else here hates long-haul flights? Any tips on recovering faster?
All the boxes have arrived, so I’m really excited to unpack them and get them ready for the shop this afternoon. I’ll definitely post some pictures tomorrow! But for now, please enjoy this quick little video about the Kiddyland store in Harajuku, as well as the beautiful Asukayama Park in Oji.
