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December 6, 2011

‘Who’s Your KAWAII inspiration?’ Electric Alice Facebook Contest!

Filed under: Alerts, Dolly Kei, Electro/Rave Kei, Events, Fairy Kei, General News, It's Competition Time!, Lolita, Mori Girl, Moru Girl, Otome/Casual Style, Princess / Himé, Punk, Rockabilly — Meg @ 3:06 pm

Hey everyone! ♡ Electric Alice has some exciting news!

1) We will be having a major update and sale before Christmas!
2) To celebrate, we are having a facebook photo contest!


There are two lucky pack prizes up for grabs worth $150 and $75!

The major prize goes to the entry with the most votes, and the runner up will be chosen by the EA team (we will pick the most creative entry)! ♡ Both packs will contain coordinating items, and we might just post up some sneaky clues as to what they contain throughout the contest. ;D

The contest theme is:

“kawaii style inspirations!”


How to enter:

1) Come up with a totally rad coordinate inspired by your kawaii style icon! Check out Pie’s collage above for ideas!

2) Send us a snap of yourself in the coordinate and tell us in 50 words or less who your kawaii style inspiration is and why! Our email is enquiry@electricalice.com!

3) On Tuesday 13th of December EST, we will post all the photos we have received so far on our facebook! Of course, you can send in entries after this date and we’ll pop them up for you too!

4) People can vote for your entry by liking Electric Alice’s facebook and your happy snap! ♡ We will post the rules for voting (eg. no dummy accounts) at the time of uploading the snaps, but it’s pretty straight forward – play nice!

5) Facebook voting closes on Friday 30th December EST! We will send the winner their snazzy prize in the mail! ♡

Can’t wait to see all your entries guys! ♡ We will post soon about the update and sale :3


And don’t forget to ‘like’ Electric Alice on Facebook! xoxo



April 7, 2011

Flower Power!

Filed under: Lolita, Mori Girl, Outfit Ideas — Lisa @ 3:16 pm

Now that the weather is cooling down, a great way to keep the summer alive is by wearing a cute floral co-ordinate! Channel one part mori girl and one part lolita with a sweet floral dress, soft lace-edged cardigan and some rose-print hairbows. Finish off the look with soft, tousled hair in bunches or curls.

There’s loads of cute stuff in store. Try mixing and layering pink with green or lavender. When it comes to mori and lolita, you can never have too much going on! And if that’s not enough, we’ve got a new range of Celeste Stein tights winging their way to us as we speak! (type?)

And of course, there’s always room for flowers in your hair. Check out these cuties doing it right! <3

Oh and while you’re here, check out the new backgrounds on the blog! (hit refresh a few times!)

July 9, 2010

Mori Girl Mania

Filed under: Mori Girl — Imogen @ 1:39 pm

Today’s outfit is inspired by Mori Girls and made with items that are in store now!

Perhaps in a backlash against the shiny, hyper-saturated, candy-coloured perfection of other Japanese street styles, Mori girl has emerged over the last 2-3 years – and it’s taking over Tokyo by storm. Mori means “forest” and it’s easy to see why this label was applied, because these girls do look as if they’ve worn a beautiful frilly outfit into the woods and have emerged a few years later having worn it nearly to shreds, just like Miss Havisham in Charles Dickens’ classic novel Great Expectations. (Click on any pictures to enlarge.)

Mori Girl is all about layering together aging lace, crochet, soft cottons, knits, leather and other nostalgic fabrics to create a sweet feminine look that’s a bit rough around the edges. Which is great news for the budget-conscious, because you can mix real Mori Girl brands like Wonder Rocket (browse Wonder Rocket here) together with any old thrift store finds – the gnarlier the better, some would say! In my visits, I’ve seen a lot of suede or leather boots, real fur, slouchy knits, ratty old scarves, antique jewellery and canvas or leather bags being used.

The colour palette seems to be heavily neutral, with small splashes of black, burgundy, and dusky pink.

But it’s more than just a fashion style for some. It’s part of a broader resurgence of home-made crafts and nostalgic activities like knitting, drawing, and photography with old-fashioned cameras. In some ways I think we’re seeing similar trends here, when I look at hipsters with their Holga cameras, listening to folk as they trudge around in a pair of worn out leather boots…

So what’s the verdict?

Mori Girl: Love it or hate it? Have you ever tried it?

April 26, 2010

Mori Girls & Party Girls

Filed under: Electro/Rave Kei, Mori Girl — Imogen @ 4:19 pm

Hey kids! To celebrate unpacking the first Electric Alice shipment, I hit up Sydney’s centre of sleaze King’s Cross for some live music and drinks. (Some of my friends were playing their solo stuff – Rob Irish of Sooners and Ryan Nicolussi of Paper Moon – and they were both amazing, go have a listen!) I decided it was enough of an occasion for high heels, so I paired them with some polka-dotted socks, a Black Peace Now skirt and my already-overworn sweater from Monomania! It’s seriously the most comfortable, easy-to-wear garment I’ve ever had the pleasure of owning.

This morning I put together a Mori Girl coordinate with the small collection I managed to buy from Wonder Rocket. If you’re not familiar with Mori Girl (lit. Forest Girl) it’s high-time you check it out, because it’s taking over the streets of Harajuku in a big, big way! It’s all about layering together pretty lace dresses, soft knits, pearls and vintage boots in a ‘Miss Havisham goes for a Sunday stroll’ soft of manner. Basically, it captures the romance of bygone eras, but in a much more werable, deconstructed style. It reminds me a little bit of Sydney hipsters in their vintage cowboy boots and 60s dresses, but with much less irony and red lipstick. Brands like Wonder Rocket, SM2 and Franché Lippee are probably the most well-known, but because of the strong vintage element, second-hand stores like Grimoire are also very popular.