We know how hard it is to find a truly stand-out piece of clothing. After searching everywhere from the high street to haute couture for something fresher, cuter, quirkier, more creative and just plain badass, we discovered the wild energy of Japanese street fashion – the only problem was getting hold of it!
That's what got us started.
Electric Alice is a concept store dedicated to bringing hand-selected Japanese clothing and accessories to Australia and translating them into coordinates that work for Australians. Whether you're into mixing a few quirky pieces with your regular wardrobe or are inspired by entire coordinated looks, we'd love to help.
It is our dream that Electric Alice will become more than just a shop, growing into a hub for anybody interested in street fashion by organising gigs, exhibitions, tea parties, catwalk shows, tutorial events, make-overs and more.
♥ Imogen & Nina