It doesn't take much to get bored with the high street. After searching everywhere from shopping malls to haute couture for something fresher, cuter, weirder and just a little bit more badass, we discovered the wild energy of Japanese street fashion – the only problem was getting hold of it!
That's what got us started.
Electric Alice is a concept store dedicated to bringing hand-selected Japanese clothing and accessories to Australia and translating them into coordinates that work for Australians. Whether you're into mixing a few quirky pieces with your regular wardrobe or are inspired by entire coordinated looks, we're here to help you define yourself without saying a word.
It is our dream that Electric Alice will become more than just a shop and grow into the heart of experimental street fashion, complete with gigs, exhibitions, tea parties, catwalk shows, tutorial events, make-overs and more.
CEO ♥ Meg Russell
PR Director ♥ Manon Marguerite (Pie)
Owner ♥ Imogen Dall
Web Design ♥ Chris Bond
Web Coding ♥ Andrew Roma
Product Photography ♥ Marc Stimson
Model Photography ♥ Brendan Daniel & Julija Lichman
Models ♥ Faith, Alana, Mary, Anna, Steph, Dani, Desany, Manon & Sophie
If you have any questions on pricing, shipping, payment, returns and more, please view our Store Policies page.